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Table of Contents
Design and the design profession
A few words about cultures
The making of a designer
Embracing uncertainty and ambiguity
Engaging deep empathy
Embracing the power of the five senses
Playfully bringing things to life
Creating new meaning from complexity
How design attitude influences frameworks
How design attitude influences outputs
How designers directly impact organisations.
A few words about cultures
The making of a designer
Embracing uncertainty and ambiguity
Engaging deep empathy
Embracing the power of the five senses
Playfully bringing things to life
Creating new meaning from complexity
How design attitude influences frameworks
How design attitude influences outputs
How designers directly impact organisations.