Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind and Oriol Iglesias.
2016
HD69.B7 I5257 2016
Linked e-resources
Linked Resource
Online Access
Details
Title
Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind and Oriol Iglesias.
Author
Ind, Nicholas, author.
ISBN
9781472925367 (electronic bk.)
147292536X (electronic bk.)
9781472925350
1472925351
9781472936233
147293623X
147292536X (electronic bk.)
9781472925350
1472925351
9781472936233
147293623X
Published
London ; New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2016.
Language
English
Description
1 online resource (vii, 183 pages.)
Call Number
HD69.B7 I5257 2016
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Description based on print version record.
Added Author
Iglesias, Oriol, author.
Added Corporate Author
EBSCOhost
Available in Other Form
Brand desire
Original 147293623X
Original 147293623X
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources