Introduction : overview of the book
Contributor biographies
Personality theories / Ceri Sims
Personality encoded in graphic expression
Graphic expression and personality / Gloria Moss
Inferring personality from drawings / Bill Wylie
Personality as reflected in creatives' adverts / Jim Blythe
Personality communicated in children's digital and non-digital drawings : inferences for marketing research / Judi Harris
Preferences are for design and marketing that mirror the observer's personality
Personality : its impact on design and advertising preferences / Gloria Moss
Ensuring a match between the words on a website and the personality of web visitors / Holly Buchanan
Matching website and audience personalities : the case of music artist marketing / Paul Springer
How organisations can create the right environment for personality-sensitive design / Gloria Moss.