Digital sense [electronic resource] : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook.

Overview. The game at speed
Influencers, zombies, and everything between
Building a customer-centric organization. Introducing the experience marketing framework
The insights layer
Mind over organizational matter
The vision layer
The success layer
Social business strategies and tactics. Social business strategy for marketing
Social business strategy for sales
Social business strategy for influencers and employee advocates
Social business strategy for HR
Social business strategy for customer service
Data and automation. Designing your ultimate marketing stack
Future-proofing. Building a personal brand, BRO
Avoiding obsolescence and the road ahead.