Linguanomics [electronic resource] : what is the market potential of multilingualism? / Gabrielle Hogan-Brun.

1. Trading across cultures : then and now. Early trade and transportation
Markets and communication
Territory, entrepreneurship, production
Demand, supply, resources
2. Economic aspects of languages today. Calculating language choices
An economics perspective
Modelling multilingualism
Balancing language choices
Language diversity economics
3. Managing multilingualism. Lessons from failures
Bridging across languages
Investing in human capital
Harnessing mobile resources
4. Is learning another language worth it?. Market incentives
Language beliefs
Language choices
Employment prospects
5. Languages in the marketplace. Multilingual workplace practices
Language services markets
Language teaching industry
Heritage and language tourism
New languages, new markets.