Making a difference in marketing : the foundation of competitive advantage / Jonathan Cahill.
2017
HF5415 .C237 2017
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Title
Making a difference in marketing : the foundation of competitive advantage / Jonathan Cahill.
ISBN
9781315178257 electronic book
1315178257 electronic book
9781138036857
9781351712811 electronic book
1351712810 electronic book
1315178257 electronic book
9781138036857
9781351712811 electronic book
1351712810 electronic book
Published
Abingdon, Oxon ; New York, NY : Routledge, 2017.
Copyright
©2017
Language
English
Description
1 online resource ( 95 pages)
Call Number
HF5415 .C237 2017
Dewey Decimal Classification
658.8
Note
"Routledge Focus."
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on April 21, 2017).
Added Corporate Author
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