000789376 000__ 02893cam\a2200505Ki\4500 000789376 001__ 789376 000789376 005__ 20210515132050.0 000789376 006__ m\\\\\o\\d\\\\\\\\ 000789376 007__ cr\cn\nnnunnun 000789376 008__ 170320t20172017flu\\\\\ob\\\\001\0\eng\d 000789376 020__ $$a9781315311722$$qelectronic book 000789376 020__ $$a1315311720$$qelectronic book 000789376 020__ $$z9781138033313 000789376 020__ $$z1138033316 000789376 020__ $$a9781315311739$$qelectronic book 000789376 020__ $$a1315311739$$qelectronic book 000789376 020__ $$z1315311712 000789376 020__ $$z1315311704 000789376 020__ $$z1138721107$$qhardback 000789376 035__ $$a(NhCcYBP)EBS1486931 000789376 040__ $$aNhCcYBP$$cNhCcYBP 000789376 050_4 $$aHD69.C6$$bR68 2017 000789376 08204 $$a001$$223 000789376 1001_ $$aRothwell, William J.,$$d1951-$$eauthor. 000789376 24510 $$aMarketing organization development consulting :$$ba how-to guide for OD consultants /$$cWilliam J. Rothwell, Jong Gyu Park, Jae Young Lee. 000789376 264_1 $$aBoca Raton, FL :$$bCRC Press is an imprint of Taylor & Francis Group, an Informa business,$$c[2017] 000789376 264_4 $$c©2017 000789376 300__ $$a1 online resource ( xxviii, 202 pages) 000789376 336__ $$atext$$btxt$$2rdacontent 000789376 337__ $$acomputer$$bc$$2rdamedia 000789376 338__ $$aonline resource$$bcr$$2rdacarrier 000789376 504__ $$aIncludes bibliographical references and index. 000789376 5050_ $$aUnique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opportunities / y Marie Saul -- Proposal process / by Aileen Zaballero -- Pricing OD consulting services / by William J. Rothwell -- Channels for organization development marketing / by Zakiya Alsadah -- Communication planning and branding / by Azadeh Omrani-Kermani -- Personal sales / by Jamie Campbell -- Executive-level communications / by Jae Young Lee -- How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko -- The future of marketing organization development consulting / by William J. Rothwell. 000789376 506__ $$aAccess limited to authorized users 000789376 533__ $$aElectronic reproduction.$$bIpswich, MA$$nAvailable via World Wide Web. 000789376 5880_ $$aPrint version record. 000789376 650_0 $$aConsulting firms$$xMarketing. 000789376 650_0 $$aOrganizational change. 000789376 7001_ $$aPark, Jong Gyu,$$eauthor. 000789376 7001_ $$aYi, Chae-yŏng,$$d1964-$$eauthor. 000789376 7102_ $$aEBSCOhost 000789376 77608 $$cOriginal$$aRothwell, William J., 1951-$$tMarketing organization development consulting.$$dBoca Raton, FL : CRC Press, Taylor & Francis Group, [2017]$$z9781138033313$$w(DLC) 2016041202 000789376 852__ $$bebk 000789376 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1486931$$zOnline Access 000789376 909CO $$ooai:library.usi.edu:789376$$pGLOBAL_SET 000789376 980__ $$aEBOOK 000789376 980__ $$aBIB 000789376 982__ $$aEbook 000789376 983__ $$aOnline