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The marketing issue
The ideal marketer
Creating the ideal marketing team
Choosing who to target
Choosing what to support
Choosing why to be in business
Choosing where to market
Choosing when to engage people
Winning the board members' minds
Winning the board members' hearts
Winning the board members' confidence.
The ideal marketer
Creating the ideal marketing team
Choosing who to target
Choosing what to support
Choosing why to be in business
Choosing where to market
Choosing when to engage people
Winning the board members' minds
Winning the board members' hearts
Winning the board members' confidence.