Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders.
Saunders, Ruth (Marketing consultant), author.; EBSCOhost
2017
HF5415 .S2778 2017
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Title Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders.
Author Saunders, Ruth (Marketing consultant), author.
ISBN 9781351983587 (electronic bk.)
135198358X (electronic bk.)
9781138281790
1138281794
9781138281813
1138281816
Published Abingdon, Oxon ; New York, NY : Routledge, 2017.
Language English
Description 1 online resource (pages cm.)
Call Number HF5415 .S2778 2017
Dewey Decimal Classification 658.8
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author EBSCOhost
Available in Other Form Original 1138281816
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Record Appears in Online Resources > Ebooks
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The marketing issue
The ideal marketer
Creating the ideal marketing team
Choosing who to target
Choosing what to support
Choosing why to be in business
Choosing where to market
Choosing when to engage people
Winning the board members' minds
Winning the board members' hearts
Winning the board members' confidence.

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