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Brand vs. wild : building resilient brands for harsh business environments / Jonathan David Lewis.

Lewis, Jonathan David, author.; EBSCOhost
2017
HF5415.1255 .L49 2017
Available Online
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Title
Brand vs. wild : building resilient brands for harsh business environments / Jonathan David Lewis.
Author
Lewis, Jonathan David, author.
ISBN
9781351736312 (electronic bk.)
1351736310 (electronic bk.)
9781138736016
1138736015
Published
New York, NY : Routledge, 2017.
Language
English
Description
1 online resource (pages cm.)
Call Number
HF5415.1255 .L49 2017
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
EBSCOhost
Available in Other Form
Brand vs. wild.
Original 1138736015
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Online Access
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Online Resources > Ebooks
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Introduction
Lost
Afraid
Adrift
Wild
Savage
Stop
Orient
Focus
Flow
Adapt
Do
Conclusion.

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