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Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016)
Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education
Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship
Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education
Integration of the Theory and Practice in Continuity with the Development of Key Competencies
One of the Necessary Areas of Solutions for the Czech University Education
Part II: New Ways of Marketing Analytics
Social media analytics empowering customer experience insight
Emotion-Gauge: Analyzing affective experiences in B2B customer journeys
Customer perceived value
a key in marketing of integrated solutions
Reliability and perceived value of sentiment analysis for Twitter data
Part III: Development and Marketing Strategies in Innovative Technological Enterprises
Measuring the impact of burnout on job satisfaction and organizational commitment
The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees
Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?
The role of organisational culture in the Greek higher tourism quality
Integrating Total Quality Management philosophy in the Greek Tourism sector
The role of organizational culture in Greek higher education quality
Integrating Total Quality Management philosophy in Greek higher educational institutions
Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations
Dynamic Combination of Automatic Forecasts for Corporate Budgeting
Financial Text Mining in Tweeterland
Part V: 2nd Symposium on Business Modelling
Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences
Communicating Strategically for Improving Team Effectiveness in ICTs Organizations
Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment
Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager
The Use of Information System at public hospital pharmacies in Greece: Myths and Reality
Organization style and its effect on employee satisfaction and personal performance
A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece
The role of local government in the provision of social services in the third age. Case study: the municipality of Volos
Part VII: Marketing communications in online communities
Pharmaceutical marketing STAR
Comparison shopping websites and their impact on consumers' purchase intention
Part VIII: The Role Of Branding For Companies & Countries
Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity
Current Perception of a Brand in Czech Consumers' Mind
Generation Z and religion in times of crisis
Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers
Fashion brands, social media and consumers' exposure to marketing messages
A report on museum branding literature
"Greek Breakfast": A new tourism brand name for an age-long gastronomy tradition
Part IX: User Generated Content and Marketing
Cliff diving in virtual communities
Attitude towards change: factors affecting hospital managerial employees' resistance to change
Part X: Innovations on shipping management and marketing
Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?
Strategies in 'shipping business management'
How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods?
The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool
Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing
The Role of Marketing in the Shipping Industry in Case of Accidents
The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market.
Part XI: 2nd Symposium on Business Informatics and Modelling
Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England
Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation
Modeling and Simulation of Promotion Procedures for IT companies through Facebook
Modeling and simulation for the development of innovative ideas for video games in smartphones
Mobile Commerce and success factors. Simulation and modeling of the problem
The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region
Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project.
Calculating Handling of Company Resources for Establishing an Effective Project Team
Businesses: The association between their export performance and information and communication technology adoption
Modeling the process of a web-based collaboration tool development
Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling
The development of new ideas for IT products, through social media
Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030
Mechanisms of Management Process Improvement of an Educational Institution
Part XII: 6th Symposium on Integrated Information
The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals
Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking.
Instagram Company Page Creation Modeling and Simulation
Two Years on
Developing Metrics for Crowdsourcing with Digital Collections
Ethics and medical research
Is the Market Value of Software Vendors affected by Software Vulnerability Announcements?
Conceptual search algorithms for FDB databases
Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms
Analysis of GWAP collected tags in the description of heritage materials
Selective Monitoring of the Safety of Railway Buildings
Group Recommendations in MapReduce
APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration
News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles
Data Mining of World Bank Indicators.
Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016)
Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education
Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship
Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education
Integration of the Theory and Practice in Continuity with the Development of Key Competencies
One of the Necessary Areas of Solutions for the Czech University Education
Part II: New Ways of Marketing Analytics
Social media analytics empowering customer experience insight
Emotion-Gauge: Analyzing affective experiences in B2B customer journeys
Customer perceived value
a key in marketing of integrated solutions
Reliability and perceived value of sentiment analysis for Twitter data
Part III: Development and Marketing Strategies in Innovative Technological Enterprises
Measuring the impact of burnout on job satisfaction and organizational commitment
The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees
Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?
The role of organisational culture in the Greek higher tourism quality
Integrating Total Quality Management philosophy in the Greek Tourism sector
The role of organizational culture in Greek higher education quality
Integrating Total Quality Management philosophy in Greek higher educational institutions
Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations
Dynamic Combination of Automatic Forecasts for Corporate Budgeting
Financial Text Mining in Tweeterland
Part V: 2nd Symposium on Business Modelling
Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences
Communicating Strategically for Improving Team Effectiveness in ICTs Organizations
Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment
Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager
The Use of Information System at public hospital pharmacies in Greece: Myths and Reality
Organization style and its effect on employee satisfaction and personal performance
A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece
The role of local government in the provision of social services in the third age. Case study: the municipality of Volos
Part VII: Marketing communications in online communities
Pharmaceutical marketing STAR
Comparison shopping websites and their impact on consumers' purchase intention
Part VIII: The Role Of Branding For Companies & Countries
Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity
Current Perception of a Brand in Czech Consumers' Mind
Generation Z and religion in times of crisis
Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers
Fashion brands, social media and consumers' exposure to marketing messages
A report on museum branding literature
"Greek Breakfast": A new tourism brand name for an age-long gastronomy tradition
Part IX: User Generated Content and Marketing
Cliff diving in virtual communities
Attitude towards change: factors affecting hospital managerial employees' resistance to change
Part X: Innovations on shipping management and marketing
Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?
Strategies in 'shipping business management'
How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods?
The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool
Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing
The Role of Marketing in the Shipping Industry in Case of Accidents
The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market.
Part XI: 2nd Symposium on Business Informatics and Modelling
Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England
Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation
Modeling and Simulation of Promotion Procedures for IT companies through Facebook
Modeling and simulation for the development of innovative ideas for video games in smartphones
Mobile Commerce and success factors. Simulation and modeling of the problem
The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region
Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project.
Calculating Handling of Company Resources for Establishing an Effective Project Team
Businesses: The association between their export performance and information and communication technology adoption
Modeling the process of a web-based collaboration tool development
Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling
The development of new ideas for IT products, through social media
Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030
Mechanisms of Management Process Improvement of an Educational Institution
Part XII: 6th Symposium on Integrated Information
The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals
Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking.
Instagram Company Page Creation Modeling and Simulation
Two Years on
Developing Metrics for Crowdsourcing with Digital Collections
Ethics and medical research
Is the Market Value of Software Vendors affected by Software Vulnerability Announcements?
Conceptual search algorithms for FDB databases
Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms
Analysis of GWAP collected tags in the description of heritage materials
Selective Monitoring of the Safety of Railway Buildings
Group Recommendations in MapReduce
APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration
News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles
Data Mining of World Bank Indicators.