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000790006 019__ $$a991748028$$a992546038
000790006 020__ $$a9781484228296$$q(electronic book)
000790006 020__ $$a1484228294$$q(electronic book)
000790006 020__ $$z9781484228289
000790006 020__ $$z1484228286
000790006 035__ $$aSP(OCoLC)ocn990777944
000790006 035__ $$aSP(OCoLC)990777944$$z(OCoLC)991748028$$z(OCoLC)992546038
000790006 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dEBLCP$$dYDX$$dUAB
000790006 049__ $$aISEA
000790006 050_4 $$aTK5105.885.G66
000790006 08204 $$a658.8/72$$223
000790006 1001_ $$aKelsey, Todd,$$eauthor.
000790006 24510 $$aIntroduction to Google Analytics :$$ba guide for absolute beginners /$$cTodd Kelsey with Brabdon Lyon.
000790006 264_1 $$aNew York :$$bApress,$$c[2017]
000790006 264_4 $$c©2017
000790006 300__ $$a1 online resource :$$billustrations
000790006 336__ $$atext$$btxt$$2rdacontent
000790006 337__ $$acomputer$$bc$$2rdamedia
000790006 338__ $$aonline resource$$bcr$$2rdacarrier
000790006 500__ $$aIncludes index.
000790006 5050_ $$aAbout the Author; About the Technical Reviewer; Introduction; Chapter 1: Overview; Don't Be Alarmed: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media Marketing; Digital/Online Marketing; Business Intelligence; Organizational ROI; Free and Corporate Tools; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change; Search Drill; Learning More; Conclusion; Chapter 2: Blogalytics; Create a Google Account/Gmail Address; Start a Blog; Start a Google Analytics Account
000790006 5058_ $$aConnect Google Analytics to BloggerLooking at Google Analytics; Learning More; Conclusion; Chapter 3: Getting Traffic for Analytics; Basic Social Media Promotion; Get the Link; Make Your Pitch; Post It to Social Media; Promote Your Post; Make an Ad; Learning More; Conclusion; Chapter 4: Reviewing Performance of Campaigns; Reviewing Campaign Analytics; Reviewing Performance in Google Analytics; Location, Location, Location!; Using Campaigns and Ongoing Blog Posts; Looking at Trends; Dealing with Spam Traffic and Bots; Looking at Traffic in Google Analytics; Tracking Mobile Hits
000790006 5058_ $$aUsing Dashboards/ReportsExporting and Scheduling Reports; Learning More; Conclusion; Chapter 5: Fun with E-Commerce Analytics Part I: Shopify; Understanding Conversion Tracking; Why Shopify? Why "Live"?; Get Started with Shopify; Customize Navigation; Adding the Product to the Front Page; Tweaking and Payments; Picking a Plan; Setting a Price; Making More Tweaks; Updating Content; Adding the Digital Product; Buy Your Product; Take a Deep Breath; Learning More; Conclusion; Chapter 6: Fun with E-Commerce Analytics Part II: AdWords; Get Started with AdWords
000790006 5058_ $$aCreating an Account/Getting a Tracking CodeConnect AdWords to Shopify; To Modify or Not to Modify; What's Going On; Create an AdWords Campaign; Use Keyword Planner; AdWords' Tricky Timing Settings; It's Not Quite as Simple as This; Learning More; Conclusion; Chapter 7: Fun with E-Commerce Analytics Part III: Gumroad; Conversion vs. Infersion; Google Analytics, AdWords, and Gumroad; Get Started with Gumroad; Connect to Google Analytics; Back to Gumroad; Add a Product to Gumroad; Setting Up Payment; Check Your Gumroad Site; Get Some Traffic to Sell; Reviewing the Analytics
000790006 5058_ $$aReviewing Google AnalyticsLearning More; Conclusion; Chapter 8: Exploring Google Analytics Certification; Exploring Google Analytics Qualification; Start Easy; Roadmap for Certification; Get Ready, Go!; Long-Term Goal: Certified Partner; Learning More; Conclusion; Index
000790006 506__ $$aAccess limited to authorized users.
000790006 588__ $$aOnline resource; title from PDF title page (viewed June 23, 2017).
000790006 63000 $$aGoogle Analytics.
000790006 650_0 $$aWeb usage mining.
000790006 650_0 $$aInternet users$$xStatistics$$xData processing.
000790006 7001_ $$aLyon, Brandon,$$eauthor.
000790006 77608 $$iPrint version:$$z9781484228289$$z1484228286$$w(OCoLC)987282419
000790006 852__ $$bebk
000790006 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-1-4842-2829-6$$zOnline Access$$91397441.1
000790006 909CO $$ooai:library.usi.edu:790006$$pGLOBAL_SET
000790006 980__ $$aEBOOK
000790006 980__ $$aBIB
000790006 982__ $$aEbook
000790006 983__ $$aOnline
000790006 994__ $$a92$$bISE