About the Author; About the Technical Reviewer; Introduction; Chapter 1: The Basics of Having Fun and Building Skills; Return on Investment (ROI); The Skill of Social Media Marketing; 2B or not 2B? B2B and B2C; Engagement/PR; Word of Mouth (WOM); Monitoring; Posting: Promotions/Content; Channels: Facebook, Twitter, and TBD; Internal and Third-Party Tools; Things Change; Search Drill: Learning How to Learn; Learning More; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Create a Google Account/Gmail Address; Start a Blog; Search Drill: Find a Blog

Create a Free Web SiteOther Systems for Making Web Sites; Make/Edit a Video; Editing on YouTube; Adjusting Digital Images; Taking Screenshots; Learning More; Conclusion; Chapter 3: Facebook Pages; What Is a Facebook Page?; Facebook Pages: To Do or Not to Do?; Principle: What Is Facebook's Business Model?; Creating a Facebook Page; Posting to the Page; Content! Content!; Accessing Pages; Facebook Page Links; Facebook Page Usernames; The More Things Change…; Learning More; Conclusion; Chapter 4: Facebook Ads; What Are Facebook Ads and Why Should You Use Them?; When to Use Facebook Ads

Purchase IntentMetrics for Measuring Facebook Ads; Targeting an Ad; Creating a Campaign; And Now for Something Really, Really, Really Important; Monitoring the Campaign; Learning More; Free Facebook Ads; Conclusion; Chapter 5: Twitter; Twitter: To Do or Not to Do?; A High-Level Overview of Twitter; Creating a Twitter Account; Posting to Twitter; ROI and Strategy of Twitter; Learning More; Conclusion; Chapter 6: LinkedIn; LinkedIn: To Do or Not to Do?; Understanding LinkedIn; Creating a LinkedIn Page; Posting to the Page; Something Really Interesting and Important; ROI Strategies for LinkedIn

Personal LinkedIn DevelopmentLearning More; Conclusion; Chapter 7: Hootsuite; Understanding Hootsuite; Hootsuite on YouTube; Hootsuite Help; Creating and Configuring a Hootsuite Account; Configuring Hootsuite; Getting Around Hootsuite; Posting with Hootsuite; The Joy of Scheduling a Post; ROI Strategies; Learning More; Conclusion; Chapter 8: Social Media Monitoring and Analytics; Understanding Social Media Monitoring, Social Listening, and Analytics; What Is Social Media Monitoring? Social Listening?; Tools; The Need for Speed: What Is a Social Media Crisis?

Social Listening in Hootsuite: Owned MediaBasic Social Analytics; Basic Social Reporting in Hootsuite; Scheduling and Automating Reports; Trying Socialmention.com; The Value of Quotes; Other Tools; ROI Strategies; Hootsuite Certification; OMCP/Market Motive Certification; Free Radian6 Training; Learning More; Conclusion; Index