TY  - GEN
N2  - This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
AB  - This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
T1  - Luxury brands in China and India /
AU  - Atwal, Glyn,
AU  - Bryson, Douglas,
CN  - HD9999.L852
ID  - 790121
KW  - Luxury goods industry
KW  - Luxury goods industry
KW  - Luxuries.
SN  - 9781137547156
SN  - 1137547154
TI  - Luxury brands in China and India /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-54715-6
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-54715-6
ER  -