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000790121 019__ $$a992578349
000790121 020__ $$a9781137547156$$q(electronic book)
000790121 020__ $$a1137547154$$q(electronic book)
000790121 020__ $$z9781137547132
000790121 020__ $$z1137547138
000790121 035__ $$aSP(OCoLC)ocn992167438
000790121 035__ $$aSP(OCoLC)992167438$$z(OCoLC)992578349
000790121 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dEBLCP$$dYDX$$dUAB
000790121 049__ $$aISEA
000790121 050_4 $$aHD9999.L852
000790121 08204 $$a338.4/7$$223
000790121 1001_ $$aAtwal, Glyn,$$eauthor.
000790121 24510 $$aLuxury brands in China and India /$$cGlyn Atwal, Douglas Bryson.
000790121 264_1 $$aLondon :$$bPalgrave Macmillan,$$c[2017]
000790121 300__ $$a1 online resource.
000790121 336__ $$atext$$btxt$$2rdacontent
000790121 337__ $$acomputer$$bc$$2rdamedia
000790121 338__ $$aonline resource$$bcr$$2rdacarrier
000790121 504__ $$aIncludes bibliographical references and index.
000790121 506__ $$aAccess limited to authorized users.
000790121 520__ $$aThis book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
000790121 588__ $$aVendor-supplied metadata.
000790121 650_0 $$aLuxury goods industry$$zChina.
000790121 650_0 $$aLuxury goods industry$$zIndia.
000790121 650_0 $$aLuxuries.
000790121 7001_ $$aBryson, Douglas,$$eauthor.
000790121 77608 $$iPrint version:$$z1137547138$$z9781137547132$$w(OCoLC)965347278
000790121 852__ $$bebk
000790121 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1057/978-1-137-54715-6$$zOnline Access$$91397441.1
000790121 909CO $$ooai:library.usi.edu:790121$$pGLOBAL_SET
000790121 980__ $$aEBOOK
000790121 980__ $$aBIB
000790121 982__ $$aEbook
000790121 983__ $$aOnline
000790121 994__ $$a92$$bISE