Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
2017
HF5415.1263
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Title
Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
ISBN
9783319587837 (electronic book)
3319587838 (electronic book)
9783319587820
3319587838 (electronic book)
9783319587820
Published
Cham, Switzerland : Palgrave Macmillan, [2017]
Language
English
Description
1 online resource
Call Number
HF5415.1263
Dewey Decimal Classification
658.8/04
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed July 06, 2017).
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