@article{790130,
      author = {Rizomyliotis, Ioannis, and Konstantoulaki, Kleopatra, and  Kostopoulos, Ioannis,},
      url = {http://library.usi.edu/record/790130},
      title = {Business-to-business marketing communications : value and  efficiency considerations in recessionary times /},
      recid = {790130},
      pages = {1 online resource},
}