TY  - GEN
AU  - Rizomyliotis, Ioannis,
AU  - Konstantoulaki, Kleopatra,
AU  - Kostopoulos, Ioannis,
CN  - HF5415.1263
ID  - 790130
KW  - Industrial marketing.
KW  - Communication in marketing.
KW  - Business
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-58783-7
SN  - 9783319587837
SN  - 3319587838
T1  - Business-to-business marketing communications :value and efficiency considerations in recessionary times /
TI  - Business-to-business marketing communications :value and efficiency considerations in recessionary times /
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-58783-7
ER  -