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000790130 001__ 790130
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000790130 008__ 170629s2017\\\\sz\\\\\\ob\\\\001\0\eng\d
000790130 020__ $$a9783319587837$$q(electronic book)
000790130 020__ $$a3319587838$$q(electronic book)
000790130 020__ $$z9783319587820
000790130 035__ $$aSP(OCoLC)ocn992167460
000790130 035__ $$aSP(OCoLC)992167460
000790130 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dUAB
000790130 049__ $$aISEA
000790130 050_4 $$aHF5415.1263
000790130 08204 $$a658.8/04$$223
000790130 1001_ $$aRizomyliotis, Ioannis,$$eauthor.
000790130 24510 $$aBusiness-to-business marketing communications :$$bvalue and efficiency considerations in recessionary times /$$cIoannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
000790130 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2017]
000790130 300__ $$a1 online resource
000790130 336__ $$atext$$btxt$$2rdacontent
000790130 337__ $$acomputer$$bc$$2rdamedia
000790130 338__ $$aonline resource$$bcr$$2rdacarrier
000790130 504__ $$aIncludes bibliographical references and index.
000790130 506__ $$aAccess limited to authorized users.
000790130 588__ $$aOnline resource; title from PDF title page (viewed July 06, 2017).
000790130 650_0 $$aIndustrial marketing.
000790130 650_0 $$aCommunication in marketing.
000790130 650_0 $$aBusiness$$xMarketing.
000790130 7001_ $$aKonstantoulaki, Kleopatra,$$eauthor.
000790130 7001_ $$aKostopoulos, Ioannis,$$eauthor.
000790130 852__ $$bebk
000790130 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-58783-7$$zOnline Access$$91397441.1
000790130 909CO $$ooai:library.usi.edu:790130$$pGLOBAL_SET
000790130 980__ $$aEBOOK
000790130 980__ $$aBIB
000790130 982__ $$aEbook
000790130 983__ $$aOnline
000790130 994__ $$a92$$bISE