Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
2017
HF5415.1263
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
ISBN
9783319587837 (electronic book)
3319587838 (electronic book)
9783319587820
3319587838 (electronic book)
9783319587820
Published
Cham, Switzerland : Palgrave Macmillan, [2017]
Language
English
Description
1 online resource
Call Number
HF5415.1263
Dewey Decimal Classification
658.8/04
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed July 06, 2017).
Linked Resources
Record Appears in