Sustainability in Fashion; Acknowledgements; Contents; List of Figures; List of Tables; 1 Introduction to Sustainability in Fashion; 1.1 Idea for Sustainability in Fashion; 1.2 Sustainability and the Fashion Industry; 1.3 Content of Sustainability in Fashion; 1.4 Dedications and Acknowledgements; References; 2 The Epiphanic Sustainable Fast Fashion Epoch; 2.1 Objectives; 2.2 Introduction; 2.2.1 Ethical Philosophy; 2.2.2 Ethics and Sustainability in the Fashion Sector; 2.2.3 Consumer Consideration; 2.2.4 Disseminating Sustainable Message; 2.2.5 Fashion Legalities + Policies + Best Practices

2.2.6 Fast Fashion and Sustainability: The Tipping Point2.2.7 Summary: The Future of Sustainability in Fashion; 2.3 Discussion Questions; References; Further Readings; 3 Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability; 3.1 Introduction; 3.2 The Case for Sustainability; 3.3 Slow Versus Fast Fashion; 3.4 Consumer Awareness and a New Market for Ethical Products; 3.5 The Role of Traceability; 3.6 Traceability Equals Transparency; 3.7 Nature; 3.8 Romantic Discourses of Nature; 3.9 Tracing Nature; 3.10 Discussion; 3.11 Future Research; References

4 The Influence of Eco-Labelling on Ethical Consumption of Organic Cotton4.1 Introduction; 4.2 Organic Cotton Production; 4.3 The Development of Ethical Consumption; 4.4 The Attitude-Behaviour Gap in Ethical Consumption; 4.5 Barriers and Drivers of Organic Cotton Consumption; 4.6 The Process of Eco-Labelling; 4.7 The Influence of Eco-Labelling on Ethical Consumption; 4.8 The Status of Organic Cotton in the UK Fashion Market; 4.9 Conclusion; References; 5 An Exploration of Consumers' Perceptions Towards Sustainable Fashion
A Qualitative Study in the UK; 5.1 Introduction

5.2 Literature Review5.2.1 Sustainable Fashion; 5.2.2 Outlook of the Fashion Industry; 5.2.3 Sustainable Fashion Consumption in the UK; 5.3 Methodology; 5.4 Findings and Discussion; 5.4.1 Perceptions and Attitudes Towards the Sustainable Fashion Movement; 5.4.2 Associations of Sustainable Fashion; 5.4.3 Influencers Affecting Consumers' Purchasing Decisions; 5.4.4 Sustainable Fashion
Who Is Responsible?; 5.5 Conclusion; References; 6 Ethical Consumption Patterns and the Link to Purchasing Sustainable Fashion; 6.1 Introduction

6.2 The Rise of Sustainability in the Fashion Industry and Aspects of Ethical Consumption6.3 Methodology; 6.3.1 Sample and Procedure; 6.3.2 Measures; 6.3.3 Validity and Reliability; 6.3.4 Analysis and Results; 6.3.5 Hypotheses Testing; 6.4 Discussion; 6.5 Conclusion; References; 7 Determining Effective Sustainable Fashion Communication Strategies; 7.1 Introduction; 7.2 Methodology; 7.3 Results; 7.3.1 Consumers; 7.3.2 Communication; 7.4 Analysis and Discussion; 7.5 Conclusions; References; 8 Fashion in a Circular Economy; 8.1 Introduction