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000792976 020__ $$z0789017695 (alk. paper)
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000792976 050_4 $$aHF5415.135$$b.N95 2011
000792976 0820_ $$a658.8/02
000792976 1001_ $$aNykiel, Ronald A.
000792976 24510 $$aMarketing your business :$$ba guide to developing a strategic marketing plan /$$cRonald A. Nykiel, PhD.
000792976 264_1 $$aNew York :$$bRoutledge,$$c2011.
000792976 300__ $$a1 online resource (328 pages) :$$billustrations.
000792976 336__ $$atext$$2rdacontent
000792976 337__ $$acomputer$$2rdamedia
000792976 338__ $$aonline resource$$2rdacarrier
000792976 440_0 $$aBest business books
000792976 504__ $$aIncludes bibliographical references and index.
000792976 5050_ $$apart A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
000792976 506__ $$aAccess limited to authorized users.
000792976 588__ $$aDescription based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
000792976 650_0 $$aMarketing$$xDecision making.
000792976 650_0 $$aMarketing$$xManagement.
000792976 650_0 $$aMarketing$$xPlanning.
000792976 655_0 $$aElectronic books
000792976 852__ $$bebk
000792976 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=244216$$zOnline Access
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000792976 980__ $$aBIB
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