Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
Nykiel, Ronald A.
2011
HF5415.135 .N95 2011
Available Online

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Title Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
Author Nykiel, Ronald A.
ISBN 0789017695 (alk. paper)
0789017709
9780789017697
9780203862629 (electronic bk.)
Published New York : Routledge, 2011.
Language English
Description 1 online resource (328 pages) : illustrations.
Call Number HF5415.135 .N95 2011
Dewey Decimal Classification 658.8/02
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
Series Best business books
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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part A. The strategy selection process
part B. Selecting weaponry
part C. The marketing plan and the marketing audit.

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