Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
2011
HF5415.135 .N95 2011
Linked e-resources
Linked Resource
Details
Title
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
Author
ISBN
0789017695 (alk. paper)
0789017709
9780789017697
9780203862629 (electronic bk.)
0789017709
9780789017697
9780203862629 (electronic bk.)
Published
New York : Routledge, 2011.
Language
English
Description
1 online resource (328 pages) : illustrations.
Call Number
HF5415.135 .N95 2011
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
Series
Best business books
Linked Resources
Record Appears in
Table of Contents
part A. The strategy selection process
part B. Selecting weaponry
part C. The marketing plan and the marketing audit.
part B. Selecting weaponry
part C. The marketing plan and the marketing audit.