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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.

Nykiel, Ronald A.
2011
HF5415.135 .N95 2011
Available Online
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Title
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
Author
Nykiel, Ronald A.
ISBN
0789017695 (alk. paper)
0789017709
9780789017697
9780203862629 (electronic bk.)
Published
New York : Routledge, 2011.
Language
English
Description
1 online resource (328 pages) : illustrations.
Call Number
HF5415.135 .N95 2011
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
Series
Best business books
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part A. The strategy selection process
part B. Selecting weaponry
part C. The marketing plan and the marketing audit.

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