Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Diamond, Wendy, 1953-; Oppenheim, Michael R.
2004
HF5415.2 .D49 2004
Available Online

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Title
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Author
Diamond, Wendy, 1953-
Uniform Title
Journal of business & finance librarianship.
ISBN
0789021129 (hard cover : alk. paper)
078906006X (soft cover : alk. paper)
9780789021120
9780203862469 (electronic bk.)
Published
Binghamton, NY : Haworth Information Press : Routledge, [2004]
Copyright
©2004
Language
English
Description
1 online resource (367 pages)
Call Number
HF5415.2 .D49 2004
Dewey Decimal Classification
658.8/3
Note
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Oppenheim, Michael R.
Available in Other Form
Marketing information : a strategic guide for business and finance libraries.
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Online Access
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Introduction
Researching the competitive environment
Research about customers
Research for the promotional strategy
Researching the sales strategy
Researching price, packaging, and place
Special topics.

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