@article{793201,
      note = {Previous ed.: Washington, D.C.: National Association of  Broadcasters. 1999.},
      author = {McDowell, Walter. and Batten, Alan.},
      url = {http://library.usi.edu/record/793201},
      title = {Branding TV: principles and practices /},
      publisher = {Elsevier/Focal Press,},
      recid = {793201},
      pages = {x, 158 p. :},
      address = {Amsterdam ;},
      year = {2005},
}