TY  - GEN
T1  - Branding TV:principles and practices /
DA  - c2005.
CY  - Amsterdam ;
CY  - Boston :
AU  - McDowell, Walter.
AU  - Batten, Alan.
ET  - [2nd ed.].
CN  - HE8700.8
PB  - Elsevier/Focal Press,
PP  - Amsterdam ;
PP  - Boston :
PY  - c2005.
N1  - Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
ID  - 793201
KW  - Television broadcasting.
KW  - Brand name products.
SN  - 9780080460437 (electronic bk.)
TI  - Branding TV:principles and practices /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270254
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270254
ER  -