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000793201 020__ $$z0240807537 (pbk.)
000793201 020__ $$z9780240807539
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000793201 020__ $$a9780080460437 (electronic bk.)
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000793201 050_4 $$aHE8700.8$$b.M25 2005
000793201 08204 $$a384.551$$222
000793201 1001_ $$aMcDowell, Walter.
000793201 24510 $$aBranding TV:$$bprinciples and practices /$$cby Walter McDowell and Alan Batten.
000793201 250__ $$a[2nd ed.].
000793201 260__ $$aAmsterdam ;$$aBoston :$$bElsevier/Focal Press,$$cc2005.
000793201 300__ $$ax, 158 p. :$$bill.
000793201 336__ $$atext$$2rdacontent
000793201 337__ $$acomputer$$2rdamedia
000793201 338__ $$aonline resource$$2rdacarrier
000793201 500__ $$aPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999.
000793201 504__ $$aIncludes bibliographical references (p. 143) and index.
000793201 506__ $$aAccess limited to authorized users.
000793201 650_0 $$aTelevision broadcasting.
000793201 650_0 $$aBrand name products.
000793201 655_0 $$aElectronic books
000793201 7001_ $$aBatten, Alan.
000793201 7102_ $$aNational Association of Broadcasters.
000793201 852__ $$bebk
000793201 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=270254$$zOnline Access
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