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000793227 010__ $$z  2005040117
000793227 020__ $$z0805848126 (cloth : alk. paper)
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000793227 050_4 $$aHE8689.4$$b.C43 2005
000793227 08204 $$a384.54/068/4$$222
000793227 1001_ $$aChan-Olmsted, Sylvia M.
000793227 24510 $$aCompetitive strategy for media firms:$$bstrategic and brand management in changing media markets /$$cSylvia M. Chan-Olmsted.
000793227 260__ $$aMahwah, N.J. :$$bL. Erlbaum Associates,$$c2005.
000793227 300__ $$axiv, 242 p. :$$bill.
000793227 336__ $$atext$$2rdacontent
000793227 337__ $$acomputer$$2rdamedia
000793227 338__ $$aonline resource$$2rdacarrier
000793227 4901_ $$aLEA's communication series
000793227 504__ $$aIncludes bibliographical references and indexes.
000793227 506__ $$aAccess limited to authorized users.
000793227 650_0 $$aBroadcasting$$xManagement.
000793227 650_0 $$aBrand name products$$xManagement.
000793227 650_0 $$aBranding (Marketing)
000793227 655_0 $$aElectronic books
000793227 830_0 $$aLEA's communication series.
000793227 852__ $$bebk
000793227 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=274550$$zOnline Access
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