The practice of advertising/ edited by Adrian R. Mackay.
2005
HF5823 .P69 2005
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Title
The practice of advertising/ edited by Adrian R. Mackay.
Edition
5th ed.
ISBN
0750661739 (pbk.) :
Publication Details
Oxford : Elsevier Butterworth-Heinemann, 2005.
Language
English
Description
xxiii, 367 p. : ill.
Call Number
HF5823 .P69 2005
Dewey Decimal Classification
659.1
Note
Previous ed.: 1995.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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