Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.
2004
GV716 .S649 2004
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Details
Title
Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.
ISBN
0805848266
Publication Details
Mahwah, N.J. : L. Erlbaum Associates, 2004.
Language
English
Description
xxiii, 415 p. : ill.
Call Number
GV716 .S649 2004
Dewey Decimal Classification
338.4/3
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Series
Advertising and consumer psychology.
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