@article{793978,
      author = {Williams, Jerome D., and Lee, Wei-Na, and Haugtvedt,  Curtis P.,},
      url = {http://library.usi.edu/record/793978},
      title = {Diversity in advertising : broadening the scope of  research directions /},
      recid = {793978},
      pages = {1 online resource (472 pages) :},
}