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000793978 020__ $$z0805847944 (casebound)
000793978 020__ $$z9780805847949
000793978 020__ $$a9781410610072$$q(electronic bk.)
000793978 035__ $$a(MiAaPQ)EBC1138258
000793978 035__ $$a(Au-PeEL)EBL1138258
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000793978 035__ $$a(CaONFJC)MIL579504
000793978 035__ $$a(OCoLC)880825274
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000793978 050_4 $$aHF5822$$b.D59 2004
000793978 0820_ $$a659.1/08$$223
000793978 24500 $$aDiversity in advertising :$$bbroadening the scope of research directions /$$cedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
000793978 264_1 $$aMahwah, New Jersey :$$bLawrence Erlbaum,$$c2004.
000793978 300__ $$a1 online resource (472 pages) :$$billustrations.
000793978 336__ $$atext$$2rdacontent
000793978 337__ $$acomputer$$2rdamedia
000793978 338__ $$aonline resource$$2rdacarrier
000793978 4901_ $$aAdvertising and consumer psychology
000793978 504__ $$aIncludes bibliographical references and indexes.
000793978 506__ $$aAccess limited to authorized users.
000793978 588__ $$aDescription based on print version record.
000793978 650_0 $$aAdvertising$$xPsychological aspects.
000793978 650_0 $$aCommunication in marketing.
000793978 650_0 $$aConsumers$$xAttitudes.
000793978 655_0 $$aElectronic books
000793978 7001_ $$aWilliams, Jerome D.,$$d1947-$$eeditor.
000793978 7001_ $$aLee, Wei-Na,$$d1957-$$eeditor.
000793978 7001_ $$aHaugtvedt, Curtis P.,$$d1958-$$eeditor.
000793978 77608 $$iPrint version:$$tDiversity in advertising : broadening the scope of research directions.$$dMahwah, New Jersey : Lawrence Erlbaum, 2004$$z9780805847949$$w(DLC)10843956
000793978 830_0 $$aAdvertising and consumer psychology.
000793978 852__ $$bebk
000793978 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1138258$$zOnline Access
000793978 909CO $$ooai:library.usi.edu:793978$$pGLOBAL_SET
000793978 980__ $$aBIB
000793978 980__ $$aEBOOK
000793978 982__ $$aEbook
000793978 983__ $$aOnline