Introduction : prime time animation-an overview / Carol A. Stabile and Mark Harrison
"Smarter that the average art form" : animation in the television era / Paul Wells
The great saturday morning exile : scheduling cartoons on television's periphery in the 1960s / Jason Mittell
Re-drawing the bottom line / Allen Larson
The Flintstones to Futurama : networks and prime time animation / Wendy Hilton-Morrow and David T. McMahan
Synergy nirvana : brand equity, television animation, and Cartoon Network / Kevin S. Sandler
The digital turn : animation in the age of information technologies / Alice Crawford
Back to the drawing board : the family in animated television comedy / Michael V. Tueth
From Fred and Wilma to Ren and Stimpy : what makes a cartoon "prime time"? / Rebecca Farley
"We hardly watch that rude, crude show" : class and taste in The Simpsons / Diane F. Alters
"Misery chick" : irony, alienation and animation in MTV's Daria / Kathy M. Newman
"What are those little girls made of? : The Powerpuff girls and consumer culture / Joy Van Fuqua
"Oh my god, they digitized Kenny!" : travels in the South Park cybercommunity V4.0 / Brian L. Ott.