Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
2012
HF5803 .C56 2012
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Details
Title
Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
Author
ISBN
9780789022103
9781315808697 (electronic bk.)
9781315808697 (electronic bk.)
Published
New York : Routledge, 2012.
Copyright
©2005
Language
English
Description
1 online resource (228 pages)
Call Number
HF5803 .C56 2012
Dewey Decimal Classification
228
Note
First published by Best Business Books and The Haworth Reference Press.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).
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