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000796681 019__ $$a993991779
000796681 020__ $$a9781317193982$$q(electronic book)
000796681 020__ $$a1317193989$$q(electronic book)
000796681 020__ $$z9781138679177
000796681 020__ $$z1138679178
000796681 020__ $$z9781138679184
000796681 020__ $$z1138679186
000796681 035__ $$a(OCoLC)ocn980302555
000796681 035__ $$a(NhCcYBP)EBC4930953
000796681 035__ $$a796681
000796681 040__ $$aNhCcYBP$$beng$$cNhCcYBP
000796681 050_4 $$aHF5415.1265$$b.R57 2017eb
000796681 08204 $$a658.8/72$$223
000796681 24500 $$aContemporary issues in social media marketing /$$cedited by Bikramjit Rishi, Subir Bandyopadhyay.
000796681 264_1 $$aNew York :$$bRoutledge,$$c2017.
000796681 300__ $$a1 online resource (xix, 328 pages)
000796681 336__ $$atext$$btxt$$2rdacontent
000796681 337__ $$acomputer$$bc$$2rdamedia
000796681 338__ $$aonline resource$$bcr$$2rdacarrier
000796681 504__ $$aIncludes bibliographical references and index.
000796681 5050_ $$aCitizen relationship management by government of India through social media channels / Rajan Gupta, Saibal Pal, and Sunil K. Muttoo -- Academia goes social media, MOOC, SPOC, SMOCc, and SSOC : the digital transformation of higher education institutions and universities / Andreas Kaplan -- Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou -- Social media marketing for B2B : from information to decision to retention / Roisin Vize and Monique Sherrett -- Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno -- Social recruitment : investing in social currency / Arti Sharma, and Arunava Ghosh -- The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., -- Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, Jodie Conduit, and John Fahy -- Social media engagement and return on engagement / Ritu Srivastava -- The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A.A. Solem and Linda D. Hellebeek -- An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl and Clemens Hutzinger -- Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha and Sreyaa Guha -- Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens and Casey Newmeyer -- Social media measurement and monitoring / Mudra Mukesh and Anand Rao -- Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji and Temitope Farinloye -- Strategizing your social media presence / Francesca Pucciarelli -- Salient role and centrality of trust in social media marketing -- Anil Bhat and Nirankush Datta -- Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot and Sandrine Prom Tep -- Like-influencer framework : a study of factors influencing click of 'Like' option by users on facebook / Rashmi Sharma -- Mechanisms for incentivizing and encouraging online social interactions : an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour / William Feitosa -- The rise of social media: implications for marketing in emerging markets' / Ogechi Adeola -- Profiling youth on the basis of their motivations for social media political participation : implications for political marketers / Devinder Pal Singh -- Privacy and information trading in social media applications / Sandhya Narayanan and Dr. Richa Agrawal.
000796681 506__ $$aAccess limited to authorized users
000796681 588__ $$aDescription based on print version record.
000796681 650_0 $$aInternet marketing.
000796681 650_0 $$aSocial media$$xMarketing.
000796681 650_0 $$aSocial marketing.
000796681 650_0 $$aCustomer relations.
000796681 7001_ $$aRishi, Bikramjit,$$d1978-$$eeditor.
000796681 7001_ $$aBandyopadhyay, Subir,$$d1958-$$eeditor.
000796681 77608 $$iPrint version:$$aRishi, Bikramjit, 1978-$$tContemporary issues in social media marketing.$$b1 Edition.$$dNew York : Routledge, 2017$$z9781138679177$$z1138679178$$z9781138679184$$z1138679186$$w(DLC)  2017001492
000796681 85280 $$bebk$$hProQuest Ebook Central
000796681 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4930953$$zOnline Access
000796681 909CO $$ooai:library.usi.edu:796681$$pGLOBAL_SET
000796681 980__ $$aEBOOK
000796681 980__ $$aBIB
000796681 982__ $$aEbook
000796681 983__ $$aOnline