Citizen relationship management by government of India through social media channels / Rajan Gupta, Saibal Pal, and Sunil K. Muttoo
Academia goes social media, MOOC, SPOC, SMOCc, and SSOC : the digital transformation of higher education institutions and universities / Andreas Kaplan
Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou
Social media marketing for B2B : from information to decision to retention / Roisin Vize and Monique Sherrett
Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno
Social recruitment : investing in social currency / Arti Sharma, and Arunava Ghosh
The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr.,
Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, Jodie Conduit, and John Fahy
Social media engagement and return on engagement / Ritu Srivastava
The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A.A. Solem and Linda D. Hellebeek
An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl and Clemens Hutzinger
Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha and Sreyaa Guha
Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens and Casey Newmeyer
Social media measurement and monitoring / Mudra Mukesh and Anand Rao
Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji and Temitope Farinloye
Strategizing your social media presence / Francesca Pucciarelli
Salient role and centrality of trust in social media marketing
Anil Bhat and Nirankush Datta
Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot and Sandrine Prom Tep
Like-influencer framework : a study of factors influencing click of 'Like' option by users on facebook / Rashmi Sharma
Mechanisms for incentivizing and encouraging online social interactions : an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour / William Feitosa
The rise of social media: implications for marketing in emerging markets' / Ogechi Adeola
Profiling youth on the basis of their motivations for social media political participation : implications for political marketers / Devinder Pal Singh
Privacy and information trading in social media applications / Sandhya Narayanan and Dr. Richa Agrawal.