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Introduction; 1 Introduction; 2 Literature Review; 3 Book Organization; References; Pokémon Go: Marketing Implications for Mobile Video Game; 1 Introduction; 2 Pokémon; 3 Pokémon Go; 4 Segmentation and Positioning; 5 Pokémon Go Life Cycle (PGLC); 6 Marketing Implications; 7 Conclusions; References; A Survey on Purchase Intention of Hello Barbie in Braziland Argentina; 1 Introduction; 2 Background Information; 3 Research Framework; 4 Methods and Results; 5 Conclusion and Future Work; References; Designing Hand Tracked Exergames with Virtual Toys; 1 Introduction

2 The Design and Development Process2.1 About the Human Hand; 2.1.1 Musculoskeletal Hand Disorders; 2.1.2 Exercise and Physiotherapy; 2.2 Tracking Technology; 2.2.1 Hand Tracking Setup; 2.2.2 Hand Exercises Implementation; 2.3 Game Design; 2.3.1 Module 1: Extension/Flexion; 2.3.2 Module 2: Abduction/Adduction; 2.3.3 Module 3: Grasp/Prehensile Tasks; 2.4 System Architecture; 2.5 Graphical User Interface (GUI); 3 Results; 3.1 Validation; 4 Discussion; 4.1 Future Work; References; Robot Toys for Children with Disabilities; 1 Introduction

2 The Robot Nino: Assisting Children with Severe Motor Impairment2.1 Robot Architecture; 2.2 Experiments; 2.3 Results; 2.4 Discussion; 3 Pomodoro, An Affordable Social Robot; 3.1 Control Architecture; 3.2 Pomodoro As a Toy for Aiding Children with ASD; 3.3 Pilot Study; 3.4 Discussion; 4 MARIA: A Social Robot Aiding Children with ASD; 4.1 Software; 4.2 Experiments; 4.3 Evaluation Scales and Tools; 4.4 Results; 4.5 Discussion; 5 Final Considerations; References; Towards a Privacy Rule Conceptual Model for Smart Toys; 1 Introduction; 2 Related Work; 3 Privacy Rule Conceptual Model; 4 Discussion

5 ConclusionsReferences; Designing for Parental Control: Enriching Usability and Accessibility in the Context of Smart Toys; 1 Parental Control Interfaces for Smart Toys; 2 Terms and Definitions; 2.1 User Experience (UX); 2.2 Usability and Accessibility; 3 User-Centered Design (UCD); 3.1 Requirements Analysis; 3.2 (Re)Design; 3.3 Prototype; 3.4 Evaluation; 3.4.1 User-Based Evaluation; 3.4.2 Inspection-Based Methods; 4 Future Trends: Smart Toys for Elderly and Family Control; 4.1 Need for New Methods; 5 Final Remarks; References

A Security Threat Analysis of Smart Home Network with Vulnerable Dynamic Agents1 Introduction; 2 Security and Privacy Concerns; 2.1 Smart Home Security Requirements; 2.1.1 Vulnerabilities and Exploits; 2.2 Industry Standards and Regulation; 3 Security Threat Model; 3.1 Threat Modeling Techniques; 3.2 Architecture Overview; 3.3 Assets and Data Flow; 3.3.1 Identification of Assets; 3.3.2 Data Flow; 3.3.3 Security Threats; 3.4 Methods of Attack; 3.5 Security Requirements/Controls; 4 Discussion; 5 Conclusion; References; Privacy Preservation Framework for Smart Connected Toys; 1 Introduction

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