Foreword to the Book; Foreword to the Project; Contents; 1 Introduction: Car-Sharing Evolution and Green Move Project; Abstract; 1 The Current State of Car-Sharing; 2 Reasons of a Growing Success; 3 History of Green Move Project; 3.1 Working Hypothesis and Objectives; 4 Organization of the Handbook; Acknowledgements; References; The Service; 2 Service Idea: Creating Mobility Scenarios Through Service Design; Abstract; 1 The Service Design Approach: Putting Users at the Centre of the Process; 2 The Service Context: Sharing Economy and Collaborative Services

3 Defining Service Design Scenarios for EV Mobility3.1 Organizing and Systematizing the Best Practices Collected About Mobility Services; 3.2 Generating Ideas of Product-Service Systems Through Participatory Workshops; 3.3 Developing Mobility Scenarios Based on Electric Vehicles; 4 Conclusions; References; 3 Traditional and Innovative Vehicle-Sharing Models; Abstract; 1 Introduction; 2 The Evolution of Car-Sharing Models; 3 Mobility Profiles and Vehicle-Sharing Performance; 3.1 Mobility Profiles; 3.2 Vehicle-Sharing Performance; 4 Vehicle-Sharing Configurations; 4.1 Condominium Car Sharing

4.2 Network of Services4.3 The New Business Fleet; 5 Conclusions; References; 4 Analysis of Mobile Phone Data for Deriving City Mobility Patterns; Abstract; 1 Introduction and Data Description; 2 Data Preprocessing; 3 Data Analysis: Blind Source Separation Approach; 3.1 Methods; 3.2 Results; 4 Conclusions; References; 5 Analysis of Peer-to-Peer Car Sharing Potentialities; Abstract; 1 Introduction; 2 Peer-to-Peer Car Sharing Systems. A Literature Review; 3 Milan's Mobility Context; 3.1 Milan's Mobility Characteristics; 3.2 Car Sharing Initiatives in Milan; 4 The Survey Among Milan's Citizens

4.1 The Sample4.2 The Structure of the Questionnaire; 4.3 Preliminary Analysis of the Results; 5 The Determinants of Car Sharing: An Econometric Approach; 6 Quantifying the Potential Supply of Cars; 6.1 Analysis of the Supply Functions Resulting from the Survey; 6.2 Methodology to Build the Supply Function; 6.3 Supply Functions; 7 Conclusions; References; 6 Testing a New Model for a Sustainable Mobility in the City of Milan: The Condominium Car Sharing; Abstract; 1 The Goals of the Field Trial Study; 2 Methodology and Phases; 2.1 The Selected Case Studies

2.2 Organization and Procedures of the Trial2.3 Check and Control System; 3 Results; 3.1 The Start-up Process: Overcome Barriers; 3.2 The User Experience; 4 Future Scenarios: Studies and Applications; 4.1 From Condominium-Based Electric Car Sharing to a Hybrid Model at Neighbourhood Level; 4.2 Other Ideas from the Users of Green Move Trial; 5 Conclusions; References; 7 Communication Design for Social Engagement. Micro TV and the Integration of Branding and Storytelling into Participatory Processes; Abstract; 1 Communication as Design; 1.1 What We Learned from Branding