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000798336 019__ $$a1002200823$$a1002592914
000798336 020__ $$a9783319507453$$q(electronic book)
000798336 020__ $$a3319507451$$q(electronic book)
000798336 020__ $$z3319507443
000798336 020__ $$z9783319507446
000798336 035__ $$aSP(OCoLC)on1002310783
000798336 035__ $$aSP(OCoLC)1002310783$$z(OCoLC)1002200823$$z(OCoLC)1002592914
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000798336 05014 $$aHF5839$$b.B75 2017eb
000798336 08204 $$a667$$223
000798336 24500 $$aBright modernity :$$bcolor, commerce, and consumer culture /$$cRegina Lee Blaszczyk, Uwe Spiekermann, editors.
000798336 250__ $$a1st ed. 2017.
000798336 264_1 $$aCham, Switzerland :$$bSpringer International,$$c2017.
000798336 300__ $$a1 online resource.
000798336 336__ $$atext$$btxt$$2rdacontent
000798336 337__ $$acomputer$$bc$$2rdamedia
000798336 338__ $$aonline resource$$bcr$$2rdacarrier
000798336 504__ $$aIncludes bibliographical references and index.
000798336 5050_ $$aBright modernity : color, commerce, and consumer culture / Regina Lee Blaszczyk and Uwe Spiekermann -- Part I. Foundations : industry and education -- Coloring the world : marketing German dyestuffs in the late nineteenth and early twentieth centuries / Alexander Egel -- Learning to see with Milton Bradley / Nicholas Gaskill -- Part II : Gender and color -- "Real men wear pink"? : a gender history of color / Dominique Grisard -- New words and fanciful names : dyes, color, and fashion in the mid-nineteenth century / Charlotte Nicklas -- Let's go color shopping with Charles Sanders Peirce : color scientists as consumers of color / Michael Rossi -- Part III : Ringmasters to the rainbow : color inventions and visual culture -- Movies meet the rainbow / Joyce Bedi -- Glamour pink : the marketing of residential electric lighting in the age of color, 1920s-1950s / Margaret Maile Petty -- Life in color : Life magazine and the color reproduction of works of art / Melissa Renn -- Part IV : Predicting the rainbow -- The color schemers : American color practice in Britain, 1920s-1960s / Regina Lee Blaszczyk -- Modeurop : using color to unify the European shoe and leather industry / Ingrid Giertz-Mårtenson -- Who decides the color of the season? : how a trade show called Première vision changed fashion culture / Mary Lisa Gavenas.
000798336 506__ $$aAccess limited to authorized users.
000798336 588__ $$aOnline resource; title from PDF title page (viewed Sept. 12, 2017).
000798336 588__ $$aDescription based on online resource; title from PDF title page (viewed August 31, 2017).
000798336 650_0 $$aColor in advertising$$xHistory.
000798336 650_0 $$aColor$$xHistory.
000798336 650_0 $$aConsumer behavior$$xHistory.
000798336 7001_ $$aBlaszczyk, Regina Lee,$$eeditor of compilation.
000798336 7001_ $$aSpiekermann, Uwe,$$eeditor of compilation.
000798336 77608 $$iPrint version:$$aBLASZCZYK, REGINA LEE.$$tBRIGHT MODERNITY.$$b1ST ED. 2017.$$d[S.l.] : SPRINGER INTERNATIONAL PU, 2017$$z3319507443$$w(OCoLC)962873663
000798336 852__ $$bebk
000798336 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-50745-3$$zOnline Access$$91397441.1
000798336 909CO $$ooai:library.usi.edu:798336$$pGLOBAL_SET
000798336 980__ $$aEBOOK
000798336 980__ $$aBIB
000798336 982__ $$aEbook
000798336 983__ $$aOnline
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