The Global Cultural Capital; Contents; List of Figures; 1 Introduction: Still Paying Homage to Barcelona; Sport as Culture and Ideology; Structure of the Work; Notes; Part I In Theory: The Subject of Culture; 2 Theorizing Culture in the Creative City; Theorizing the Subject of Culture in the Creative City; Notes; Part II Taming the Political Citizen; 3 Stories We Live By:...and the Games Created the City; Note; 4 Culture Is to the Social Materialization of Democracy as the Critical Subject Is to Democratic Citizenship; In the Beginning Was the Political Subject

In the Beginning Was Non-Capitalist Public SpaceMaking Sense of Culture in the First Municipal Campaigns of April 3, 1979; Notes; 5 Building Participatory Measures; Turning Points: Critical Citizenship Becomes la gent [the people]; Notes; Part III The Olympic Framework; 6 Preamble; Notes; 7 Working for the City Image: Municipal Publicity Campaigns Redefining the Preferred Barcelona Subject; Notes; 8 Exercising Democratic Citizenship: Sport in the Run-Up to the Olympics; Notes; 9 Rethinking Barcelona'92 as a Cultural Milestone; Culture Becomes Identity, Identity Becomes the Brand

The Cultural Turn10 Olympic Volunteers: Rise of the Super-Citizen; Becoming the Host; Notes; Part IV Back to Work: Governing the Creative City; 11 Volunteers Unbound; Notes; 12 New Regimes of Government; Weaving Culture into the Plans; Notes; 13 Masterminds of Culture; Note; Part V Be Yourself Out There: Inhabiting Barcelona for the Global Market; 14 Capital Subjects: Redefining Capitality in Global Films on Barcelona; Move Over, Capitals of the World; Winners and Losers of the Barcelona Experience; Notes; 15 Barça in the New Millennium: The Other Barcelona Model

The Politics of Més que un club (More Than a Club)Reloading Més que un club; Towards a modified Barça DNA; Nationalist Neoliberalism: Catalan Identity as Corporate Asset; "Vertebrator" Guardiola; From Coach to CEO: Your Investment Is in Good Hands; Notes; Bibliography; Index