The market makers : creating mass markets for consumer durables in inter-war Britain / Peter Scott.
2017
HF1040.9
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Details
Title
The market makers : creating mass markets for consumer durables in inter-war Britain / Peter Scott.
Author
Edition
First edition.
ISBN
9780191826474 (electronic book)
Published
Oxford : Oxford University Press, 2017.
Language
English
Description
1 online resource : illustrations.
Call Number
HF1040.9
Dewey Decimal Classification
338.409410904
Summary
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
Note
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on August 22, 2017).
Available in Other Form
Print version: 9780198783817
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