TY - GEN N2 - Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others. AB - Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others. T1 - Profits and sustainability :a history of green entrepreneurship / AU - Jones, Geoffrey, ET - First edition. CN - Oxford Scholarship Online CN - HD30.255 ID - 798885 KW - Businesspeople KW - Entrepreneurship KW - Environmentalism SN - 9780191840340 TI - Profits and sustainability :a history of green entrepreneurship / LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198706977.001.0001 UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780198706977.001.0001 ER -