TY - GEN N2 - 'Norms in the Wild' takes a look at social norms, answering questions about diagnosis (how can we tell that a shared practice is a social norm?), measurement (how do we measure expectations and preferences?), and change (which tools can we adopt to effect norm change?). The theories developed in the work are brought to life by examining real-life cases of norm creation and abandonment, the rationale behind policy interventions, and how change can be spearheaded by various types of trendsetters, be they individuals, groups, or the media. AB - 'Norms in the Wild' takes a look at social norms, answering questions about diagnosis (how can we tell that a shared practice is a social norm?), measurement (how do we measure expectations and preferences?), and change (which tools can we adopt to effect norm change?). The theories developed in the work are brought to life by examining real-life cases of norm creation and abandonment, the rationale behind policy interventions, and how change can be spearheaded by various types of trendsetters, be they individuals, groups, or the media. T1 - Norms in the wild :how to diagnose, measure, and change social norms / AU - Bicchieri, Cristina, CN - Oxford Scholarship Online CN - HM866 ID - 798916 KW - Collective behavior. KW - Behavior modification. KW - Social psychology. KW - Social norms. SN - 9780190622084 TI - Norms in the wild :how to diagnose, measure, and change social norms / LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780190622046.001.0001 UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780190622046.001.0001 ER -