TY - GEN T1 - Capturing loyalty :how to measure, generate, and profit from highly satisfied customers / AU - Larson, John A., AU - McClellan, Bennett E., CN - HF5415.335 ID - 799273 KW - Consumer satisfaction. KW - Customer loyalty. KW - Customer relations. SN - 9781440856570 SN - 1440856575 TI - Capturing loyalty :how to measure, generate, and profit from highly satisfied customers / LK - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5013505 UR - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5013505 ER -