Introduction : publicizing the private sector
A consumer revolution? : marketplace activism since the founding
We are the 99% : contemporary consumer activism
We are not a mascot : campaigns for social/economic justice
600,000 bosses telling me what to do : campaigns for the environment and animal rights
Stop serving gay chickens : campaigns for gender justice and LGBT rights
Yes to Jesus Christ, no to JC : campaigns for conservative causes
Who rules? : corporate power and models of democracy
Conclusion : throwing stones at Goliath : the democratic implications of consumer activism.