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000799470 020__ $$a9781315162829$$q(electronic book)
000799470 020__ $$a1315162822
000799470 020__ $$a1351669362
000799470 020__ $$a9781351669368
000799470 035__ $$a(NhCcYBP)EBC4941593
000799470 040__ $$aNhCcYBP$$cNhCcYBP
000799470 050_4 $$aHF5415.525$$b.R87 2018
000799470 08214 $$a658.804$$bR969
000799470 1001_ $$aRusso, Ivan,$$eauthor.
000799470 24510 $$aCustomer Loyalty and Supply Chain Management :$$bBusiness-to-Business Customer Loyalty Analysis /$$cIvan Russo.
000799470 250__ $$aFirst edition.
000799470 264_1 $$aLondon :$$bTaylor and Francis,$$c2017.
000799470 300__ $$a1 online resource.
000799470 336__ $$atext$$btxt$$2rdacontent
000799470 337__ $$acomputer$$bc$$2rdamedia
000799470 338__ $$aonline resource$$bcr$$2rdacarrier
000799470 4900_ $$aRoutledge Studies in Business Organizations and Networks
000799470 5050_ $$aCover; Title; Copyright; Contents; List of figures; List of tables; List of boxes; Foreword; Preface; Acknowledgments; 1 Achieving integration between supply chain management and marketing; Research in business-to-business marketing; Supply chain management: a pillar for business-to-business marketing; 2 Customer loyalty in the business-to-business context; Customer loyalty background; The role of switching costs on customer loyalty; Linking customer satisfaction and customer loyalty; Customer value and its impact on customer loyalty.
000799470 5058_ $$aLogistics service quality (LSQ) and its impact on customer loyaltyTrust, commitment and customer loyalty; The role of managing returns on customer loyalty; Customer loyalty and word of mouth (WOM); 3 The era of omnichannel; From offline to online: the impact of digitalisation; From multichannel to omnichannel -- the company perspective; B2B digital transformation and requirements; Commitment to digital at a strategic level; Content; Experience; Data mining and big data analytics; Measuring digital impact through key performance indicators; 4 Managing the supply chain in the digital context.
000799470 5058_ $$aNew issues for supply chain operationsInventory system; Picking processes; Assortment; Delivery velocity; Product returns management; Organisation; Information technology systems; 5 Theory, methods and practice for measuring customer loyalty; Introduction; Applying complexity theory to customer loyalty in a supply chain context; Study A. Measuring value perception and loyalty in the business-to-business context; Data collection, survey development and sampling; Measurement of variables; Method 1. Multiple regression analysis; Analysis and results.
000799470 5058_ $$aMethod 2. Qualitative comparative analysis using fuzzy set qualitative comparative analysis softwareImplementation of contrarian analysis; Procedure for qualitative comparative analysis; Findings from the qualitative comparative analysis; Study B. Measuring the impact of logistics service quality on customer loyalty; Data collection and survey development; Sample characteristics; Method 1. Multiple regression analysis; Method 2. Qualitative comparative analysis using fuzzy set qualitative comparative analysis software; Procedure for qualitative comparative analysis.
000799470 5058_ $$aFindings from the qualitative comparative analysisFinal comment; 6 Concluding thoughts and future research; Index.
000799470 506__ $$aAccess limited to authorized users
000799470 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000799470 650_0 $$aCustomer loyalty.
000799470 650_0 $$aBusiness logistics.
000799470 650_0 $$aIndustrial marketing.
000799470 7001_ $$aConfente, Ilenia.
000799470 7102_ $$aProQuest (Firm)
000799470 77608 $$z9781315162829$$z9781351669368
000799470 852__ $$bebk
000799470 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4941593$$zOnline Access
000799470 909CO $$ooai:library.usi.edu:799470$$pGLOBAL_SET
000799470 980__ $$aEBOOK
000799470 980__ $$aBIB
000799470 982__ $$aEbook
000799470 983__ $$aOnline