The fluid consumer : next generation growth and branding in the digital age / Teo Correia.

The outside focus. Experience or utility : setting a course to please the fluid consumer
The platform imperative
Considering digital consumer journeys without bias
Staying relevant in the big blur of makers and sellers
The inside focus. The four pillars of digital growth
Targeting growth in emerging and fragmented markets
The dual engine approach to innovation
The "new normal" marketing framework : a place to start
A forward facing epilogue: Serving fluid consumers 20 years from now.