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000799579 020__ $$a9781317421702$$q(electronic book)
000799579 020__ $$a1317421701$$q(electronic book)
000799579 020__ $$z9781138918306
000799579 020__ $$z113891830X
000799579 035__ $$a(NhCcYBP)EBC4890952
000799579 040__ $$aNhCcYBP$$cNhCcYBP
000799579 050_4 $$aHF5823$$b.G5625 2017
000799579 08204 $$a659.1$$223
000799579 24500 $$aGlobal advertising practice in a borderless world /$$cedited by Robert Crawford, Linda Brennan, Lukas Parker.
000799579 264_1 $$aAbingdon, Oxon ;$$aNew York :$$bRoutledge,$$c2017.
000799579 300__ $$a1 online resource (xvii, 236 pages.)
000799579 336__ $$atext$$btxt$$2rdacontent
000799579 337__ $$acomputer$$bc$$2rdamedia
000799579 338__ $$aonline resource$$bcr$$2rdacarrier
000799579 4901_ $$aRoutledge studies in international business and the world economy ;$$v66
000799579 504__ $$aIncludes bibliographical references and index.
000799579 5050_ $$aIntroduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow -- Latin america and its influence on global creative advertising / Mensa Marta Torras -- Not an island : the symbiotic connection of the UK and global advertising industry / Matthew Hook -- Advertising in Western Europe : the influence of digital media and sustainability / Isidoro Arroyo-Almaraz and Lilia Ivana Mamic -- Advertising market in Central and Eastern Europe : case study of advertising market in Poland / Tomasz Domanski -- Advertising cultures and global influences in sub-Saharan Africa- Nigerian : South African and Kenyan Models / Rotimi Williams Olatunji -- Advertising in the Middle East & Western Asia : advertising culture and global influences / Reza semnani Jazani -- Indian advertising in the context of globalisation / Hari Sreekumar and Rohit Varman -- Advertising in Singapore : regional hub, global model / Peter Ling -- China : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the world / Jackie Dickenson and Robert Crawford -- From global to social : digital communication and the future of globalisation & advertising / Robert Crawford, Linda Brennan, Dang Nguyen and Lukas Parker.
000799579 506__ $$aAccess limited to authorized users
000799579 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000799579 588__ $$aDescription based on print version record.
000799579 650_0 $$aAdvertising.
000799579 650_0 $$aInternet advertising.
000799579 650_0 $$aGlobalization$$xSocial aspects.
000799579 650_0 $$aCulture and globalization.
000799579 7001_ $$aCrawford, Robert,$$d1975-$$eeditor.
000799579 7001_ $$aBrennan, Linda L.,$$eeditor.
000799579 7001_ $$aParker, Lukas,$$d1977-$$eeditor.
000799579 7102_ $$aProQuest (Firm)
000799579 77608 $$iPrint version:$$tGlobal advertising practice in a borderless world.$$b1 Edition.$$dNew York : Routledge, 2017$$z9781138918306$$w(DLC) 2017015108
000799579 830_0 $$aRoutledge studies in international business and the world economy ;$$v66.
000799579 852__ $$bebk
000799579 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4890952$$zOnline Access
000799579 909CO $$ooai:library.usi.edu:799579$$pGLOBAL_SET
000799579 980__ $$aEBOOK
000799579 980__ $$aBIB
000799579 982__ $$aEbook
000799579 983__ $$aOnline